Nowadays at large-scale events, security is a major concern. Fortunately, we have the advanced biometrics method which is unparalleled for ensuring security. If used correctly, Biometrics can be a real boon at significant events. It can make different stages of hosting an event much smoother and more secure. It is not only the safest way of identity authentication but also assesses the characteristics of the guests. This benefits marketing teams and event organizers in their business.

Scope of Biometric use at Events

Bahaa Abdul Hadi stated that biometrics can be used during facial recognition, registration, selling or buying tickets, purchasing merchandise, maintaining restricted zones, and tracking visitors’ reactions.

  • Facial recognition – This is the scanning of someone’s face when they want to access an area like an event. It is supremely authentic and brings more security. No one can enter by showing a fake ID where biometrics is used for identity authentication through facial scanning.
  • Registration – Every attendee needs to register for an event they want to go to. Usually, the registration process requires one to sign in/sign-up and present an ID proof and proof of buying a ticket or right to admission. Biometrics can streamline this process so that all the registration steps get done very fast.
  • Selling or buying tickets – Biometrics can not only eliminate the need for physical tickets but also save digital tickets from corruption like hacking. Also, when biometrics are used in buying and selling tickets, it becomes very difficult to sell tickets in the black market.
  • Purchasing merchandise –  There are hardly big events like sporting event or rock concert where merchandise are not being sold. There will be food and drink kiosks too. With biometrics, there is the possibility of buying things without presenting cash or cards in crowded spots. One can use the card used during registration for purchases after biometric authentication. Thus, it will eliminate the chances of pickpocketing or cybercrime.
  • Maintaining restricted zones – In almost all events, there are areas with restricted access. Generally, these are for VIPs or performers at the event. When using biometric authentication for entering these zones, no undesired person can enter causing a security breach.
  • Tracking visitors’ reactions – When pairing wearables similar to FitBits with biometrics, event organizers can track how visitors are reacting physically and emotionally in certain situations. They can use the statistics to enhance visitors’ experiences at future events.

Biometrics use: Sacrificing privacy?

Using biometrics can create a perfect balance between security and privacy. It is the ideal technology to safeguard personal information while identity authentication. People helming the events or the biometrics authentication must know how to use the technology correctly. Visitors do not have to share information that would make them uncomfortable by telling or showing it in public. Furthermore, a lot of advancements are happening, and biometric technology is developing fast. So many marketing teams, organizers, and visitors can use biometrics when they are sure there is no breach of privacy.

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