Facial recognition is also known as “face authentication” and “face recognition.” Facial recognition uses a combination of computer vision analysis and AI (artificial intelligence) to identify human faces in images and video feeds. Facial recognition has become one of the fast-growing technologies preferred by IT businesses for a variety of applications, including access management, attendance tracking, bio-login management, and surveillance.

Big companies follow a two-fold approach to facial recognition as per Bahaa Abdul Hadi:

·        A customer-centric approach to enhance services

·        An employee-centric approach to improve productivity

Driving factors of facial recognition

The following are the major driving factors of facial recognition:

·        AI capabilities

·        Attendance tracking

·        Bio login

·        Contactless authentication

·        Face-filtering apps and software

·        Geofencing (a type of location-based marketing)

Benefits of facial recognition

The main pillars of success of any level or type of business include customer service, efficient management of employees, and process automation. Let us look at how facial recognition plays a key role in accelerating business success:

Customer service

Video Software as a Service (VSaaS) is the latest addition to brand-building offerings, including Software as a Service (SaaS), products, and post-sales services. Various brands use face recognition to authenticate customers and enhance interactions.

Likewise, companies use face recognition API integrated with customer service management software to ensure only certified and rightful technicians authenticate themselves to carry out field services. Moreover, face recognition helps assess technician performance and earn customer trust.

Employee management

Facial recognition provides fast and seamless attendance tracking to better manage queues at entrances and bio logins anytime, anywhere. In addition, large companies use facial recognition for contactless, smooth, and secure access operations. Face authentication has become indispensable at commercial and industrial locations, such as airports, offices, and manufacturing plants.

Process automation

In combination with intelligent video analytics, face recognition speeds up large-scale production cycles. In addition, geofencing helps with the automatic monitoring and segregation of employee work locations.

Using geofencing systems makes it easy to verify whether technicians or workers are doing assigned tasks at allocated locations. Tech companiesuse face recognition to authenticate employees and provide access to important servers, software, systems, and peripheral devices.

In compliance with data privacy laws and strict government regulations, facial recognition technology is increasingly being adopted for several purposes, such as controlling access, managing bio logins, monitoring premises, and tracking attendance. Facial recognition technology is leading the way forward in helping businesses succeed with agility, actionable intelligence, and interoperability with user- and organization-owned devices.

Companies prefer facial recognition because it provides a convenient, contactless, faster, and more efficient way of managing employees and serving customers. Thank you for your interest in Bahaa Abdul Hadi blogs. For more information, please stay tuned to www.bahaaabdulhadi.com